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Social Media in 2021 - Are you missing out?

Updated: May 18

Over the years, social media has become more and more popular. It has also proven to be

quite beneficial for some individuals, as well. As it turns out, social media is actually quite

important for businesses these days, and especially in 2020-2021 due to the coronavirus

(COVID-19) pandemic.

Social media is currently the only method of networking for business

owners and influencers since in-person meetings and gatherings cannot take place due to social distancing guidelines. However, many people have shown that the use of social media may be the best way to network, after all. Before this pandemic, social media was already used as a very helpful tool for small business owners, and it has proven to be even more helpful during current times.


As previously mentioned, COVID-19 does not allow for meetings and gatherings. So

what do business owners do now that people are not allowed at their stores, nor can they meet with their customers and clients face to face?


Well…they turn to social media! Social media – including platforms such as Instagram, Facebook, Tik Tok, and Twitter – is a great way to promote your products and services. Through these platforms, you can create posts that discuss and explain what it is you do and reach a bigger and more diverse audience.


You can now have customers and clients from all over the world! A small business in Canada can obtain clients/customers in the United States, United Kingdom, and anywhere, really! So in a way, social media is more practical, convenient, and even more effective than the in-person meetings and gatherings we used to have.


The other great thing about using social media to grow your business is that you can be

so much more creative and have fun with what you are doing! Visually appealing posts are sure to catch the attention of other users. They see a post that they like, then look through your account, maybe visit your website (if you have), and just like that you got yourself a new

customer/client!


Many influencers and brands do giveaways, too. This is basically offering free

products and/or services to one or some of your followers. You can have them share your post, tag some friends, or whatever else. And then, whoever the winner is, now gets to try out your products and/or services for free. If they love it, then you just earned yourself a new, loyal customer or client (not to mention that they will then also spread the word about your business with their friends and family!).


By building your social media presence, you can also attract the attention of larger, more well known brands. These brands may ask to then collaborate with you, partake in some sort of joint giveaway, or even offer you a sponsorship! By catching the attention of a wider known brand, you increase your own visibility on social media, thus potentially resulting in more success for your small business.


Word of mouth is extremely important for the success of any business, and social media is the best way for people to share their opinions and experiences with others. One simple post regarding your experience with a particular company can reach thousands of others who may be influenced by the post and choose to try out the products or services for themselves.


One of the best parts is that all someone needs to do is tag you in their post, or simply give your social media username to a friend, and others can easily take a look at your account and website and make a decision on their own.


This is why it is so important to have a well curated, and strategically run social media account if you own a business in 2021. Gone are the days of posting once in a awhile and ignoring the DM's business has moved online and it's time to catch up.


Many businesses have really taken off due to their strategic use of social media during 2020. It’s proven to be especially valuable during this pandemic because more time is being spent indoors and online.


Quickly we are seeing more and more influencers making full time incomes through creating engaging content and sharing about their lives on social media. If that is possible, then imagine what social media can do for your business! A business can really thrive when their social media presence is up to par, and yours can be one of those business. Feel free to reach out to us to book your free strategy call and see if hiring S & S Creative to manage your social media would be a good fit for you!


Written by: Gabi Martinez



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